Stardoll

Stardoll is one of the largest online community for young people -specially girls- who love fashion trends, decorating, creativity, and making friends from people around the world. This game is created in 2004, called it first "Paperdoll Heaven". The members can create their own stardoll avatar (MeDoll), go shopping with their dolls, dress up, decorate their suite creatively and socialize with each other. 

This webpage it´s associated with most popular fashion and beauty brands like DKNY, Sephora, etc. Also they create fashion items that actually exist, they are the most coveted brands in the world, like Prada, Alberta Ferretti, Roberto Cavalli, Alexander Wang, only for mention. about this, designer items are always more expensive than the common items in stardoll. This game has a system of two types of coins, first the starcoins that can be obtained for free - in a limited and daily way- in stardoll depending on the activities you do on the page and how long. Then, we had stardollars, they´re more expensive, and members need to pay with real money to get that. 

Also, they had membership offers, where you can pay and upgrade to be superstar or royalty, two social stratum in this page. This members can buy exclusive clothes and furniture for their MeDolls. Actually this membership costs -in chilean money- $3.549 per month, but if you pay a complete year, they do an offer, paying $2.308 and a royalty suscription. The royalty can buy more rooms for their suites, had more options in hair and body expressions. 

This lasts years they create a contest called "Miss Stardoll World" where they choose the most beautiful stardoll on the page. The owner of the winning account in real life various awards, such as a crown, a ribbon, lifetime royalty subscription and many gifts for the MeDoll.

To conclude, I think this webpage is totally a great business, considerating the fact that they had 441,314,825 members today, 3,2 million likes in Facebook, 672K followers in twitter and they worked with a lot of recognized brands.